There's a pretty big discussion awaiting anyone who challenges the popularity of the Young Adult (YA) or romance genres. There's also a monstrous number of aspects that could be discussed about why these particular story themes are so relevant. For now, however, I want to talk about the important elements needed to write them, other than the key ingredient that comes with their name. In many ways these genres are similar, but split in one very important sense.
The YA craze has actually been around for a long time, but only really exploded once certain people realized how it could be readily exploited to turn that prime demographic - kids - into raging consumers. We have been seeing it for decades starting with the mass-marketing that hit with the original Star Wars movie and just spread to every other movie and TV franchise that could be sold, but books took a little longer. Then here comes bespectacled, wide-eyed and forehead-scarred Harry Potter, and it was on. A book spawned a series of books, movies, plays, theme-park rides and adventures, LEGO sets, and anything else that could be sold. From there, the real YA adventure was born.The magic of this genre is that it should embody all the elements of growing up, but manifest those elements as characters and challenges. Every teenager goes through the phase where adults do not understand them and mostly get in the way of what the kid really wants, so that appears in the YA novels as obstructive or ignorant parents, angry teachers, clueless older friends, etc. And what better way to describe life's biological changes than through a dip into fantasy where a new, much more exciting world opens up for these youngsters? YA novels are, at their core, examples of kids that teens can relate to, taking on the plights and perils of life through metaphor-filled adventures where they are the vindicated heroes who show the world they were right all along. Tell me what 12-year-old wouldn't absolutely love winning an argument about life with their parents? A good YA novel will leave that pre-teen feeling like they did just that.
In this regard, romance is a very similar creature. The quest for love is universal, so no surprise that it has been turned into an industry - and a lucrative one at that. However, let's see what steps beyond the standard romance novel, which is basically a series of exotic locations, various short-term hook-ups, and at long last the connection that made it all worthwhile. Romance is about searching, about the quest for love, but the really good ones are about becoming, and this is why they fit in with YA nicely. In a standout romance novel, our main character does more than find love, they discover themselves in full. They find what truly brings them the joy and contentment that their life lacked before the book started. In YA romance, this often means immersing them in a world they might not be familiar with but somehow they find out this brings out a part of them they never knew existed. They become the true hero, the character finally victorious in the most difficult game of all - life. The Twilight saga gives us this in a four-book package, appealing to romantics and YA fans alike (though fantasy writers will often tell you their opinion about glimmering vampires).
There are more aspects to discuss, but these two genres encapsulate the hero's challenge in a simple manner. In YA, the challenge should parallel growing up. In romance, the real adventure is the development of the character into someone truly deserving of love. How tough can that be?






