I'm actually a little surprised about some of the IMs people have dropped me about the past few worldbuilding posts and our hypothetical little place of Smalltown. Having a nice discussion about everything from people to dialects to characterization of this little locale have, of course, made me think a lot about it too, and I like to think my writing has benefitted. However, of all the things popping through my mind, there's one final little comment I want to throw out there about creating a town that takes on its own character. It's a simple question: Why?
It may sound odd, asking why should one make a location that is full and rich and vibrant. The why seems obvious - to make the writing and the story more compelling. The short response would be, "Yes, it will do that." However, the longer answer would start asking why is it so important for the town to be compelling when you already have characters, a plot, and various obstacles and challenges to throw in the way of the hero's journey? Does a full, rich town setting actually add more to the experience? Well, to answer this, we need to ask ourselves if Smalltown brings in the one thing that makes all features of our writing more interesting: tension.Now, this form of tension is not what it might sound like. The down does not need to be fraught with its own conflicts, no ribalries, political intrigue, class warfare, etc. (although if there's room for it, why not?). Rather, the consideration of tension means highlighting the aspects of the town that relate directly to the characters, and maybe conflict with their goals in life. This is something that Smalltown, USA is very capable of, since it can have any feature you want in it. Even the most innocuous place can grate on a character's nerves or challenge their beliefs if you let it.
In my father's later years, he moved to his own little Smalltown in Indiana; a place so far out of the way I won't bother mentioning its name. After life in and around Chicago, he wanted to escape from anything and everything that reminded him of the Windy City - for years he was downright phobic about crossing back into Illinois. However, he realized in time that even his little Smalltown was a challenge to live in. People there never discussed or debated things, they just accepted what they were told and moved on. My father thrived on discussing subjects at length and defending an opinion, but no, not in Smalltown. He also loved the diversity life has to offer (especially in Chicago), but this vanished once he moved. Everyone had the same pickup truck, the same haircut, they were all Notre Dame fans and had the same toppings on their pizza - sausage and onion; anything else was too risky and could possibly lead to radical things like dancing.
My father's biggest challenges in Smalltown involved the simple battles of life: being a non-comformist when everyone expects obedience. The tension there involved simple conflict: a church of a different denomination, finding a place that sold national newspapers, or hoping someone else in town heard the story he heard on NPR. Yes, it was a tense little place you've likely never heard of.
When you make up your Smalltown, give a lean toward how your characters might find life there challenging. Are they residents who have always wanted to escape and see the world but local norms say to stay put? Are they a red family in a blue town or vice versa? Are they new to the place - perhaps big-city transplants who are now stranded among the country mice? These always foster healthy areas for tension, and since you know the main plot already, you can customize the challenges so that Smalltown finds the exact nerve to grate on. This engages our readers every time, and keeps them fully aware of the situation, the plot, the conflict, and the obstacles presented by this little place called Smalltown.

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